Comcast-NBC Universal Joint Venture Deal

Case Code: BSTR364
Case Length: 19 Pages
Period: 2004-09
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.300
Organization: Comcast Corporation, NBC Universal, GE
Industry: Media and Entertainment
Countries: US
Themes: Joint Venture, Merger and Acquisition

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

COMCAST
The history of Comcast can be traced back to 1963, when it was founded by Ralph J. Roberts (Ralph), Daniel Aaron, and Julian A. Brodsky in Tupelo, Mississippi. In 1969, the company was incorporated in Pennsylvania, under the name Comcast Corporation...

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